Erasmus+ Project - The Wine Lab

The Wine Lab is a project presented and approved within the European Erasmus + Program, set up to create virtuous relationships between universities and small wineries operating in disadvantaged areas, in order to increase territorial development.

The project brings together a transnational consortium of 5 European countries, such as Italy, Austria, Hungary, Greece and Cyprus. The 12 partners, each one expert in its field, put their experiences at the disposal of all and they become complementary to those of others.

There are Universities with related research activities, among which the University of Macerata, also designated as project leader, the Austrian University of Krems "IMC University of Applied Sciences Krems", the University of Pannonia's Economics Department "University of Pannonia " and the Macedonian Institute of Technology "Eastern Macedonia and Thrace Institute of Technology (TAIKAV) ".

As a Research Center in the wine sector, the project considers Cervim as the only actor involved in research, study and development for viticulture on mountains and small islands.

Some small wineries placed in the disadvantaged areas of the countries involved in the project, give their contribution, representing the part that operates in the field. Among these we find the Italian winery "Podere La Scurtarola" of northern Tuscany, the Macedonian winery "Nico Lazaridi Wiac SA", the Austrian winery "Weingut Schuster" and the Hungarian winery “Koczor”.

Other commercial partners specialized in consulting, such as the Italian company "Cramars Società Cooperativa Sociale" and the Greek "Militos Emerging Technologies and Service S.A.", or in evaluation and ICT solutions, such as the "R & Do" company in Cyprus.

In any sector, small businesses must have adequate preparation in terms of sales, orders, marketing, packaging, shipments, etc.

In the wine sector, small businesses have to cope with problems related to the territory (small vineyards, often not contiguous or arranged on terraces), a large number of human-labor hours (from 800 to 1600 hours / ha / year ) and an ampelographic fragmentation with greater presence of native vines in small quantities.

The Wine Lab project has set several objectives to be achieved over the three years of its duration, including:

• create hubs, which are groups of interest and learning communities involving wine producers, researchers, university students, public and private subjects in the wine sector

• determine new forms of cooperation between universities and wineries to increase training opportunities (traineeships)

• develop mechanisms for the structured sharing of knowledge between research                 and business

• create tools to provide timely and personalized answers to learning needs (teaching materials created ad-hoc)

• define innovative methods and tools to exploit knowledge at the regional level and link it to national and European knowledge

• develop discussions through dialogue between regional hubs and policy makers